TVOT NYC 2024: Battle of the Bundles: Why Streamlining Subscriptions Wins Over Today’s Consumers

Between TV, movies, gaming and music, people are using more entertainment subscriptions than ever. So many in fact that complexity has become their biggest challenge. In this session, Hub Entertainment Research Founder and Principal, Jon Giegengack, will present an exclusive first look at the latest wave of Hub’s Battle Royale study, which tracks the biggest needs of consumers in the subscription economy. Then, Giegengack will lead a panel of experts to discuss the biggest opportunities to use bundles to attract and keep subscribers. Panelists include:

• Jason Cohen, CEO, MyBundle.TV
• Jon Giegengack, Principal, Hub Entertainment Research (Moderator)
• Giles Tongue, VP of Marketing, Bango
• Shannon McKenzie, Director of Creative Products and Platform Experience, Content Distribution, NBCUniversal