1:10pm
Reach is nothing more than potential. Pushing your network logo is mere vanity. The real war has always been for Attention. Participating in it, curating it, or stealing it require inventiveness. From multiplatform television, to new means of product placement, to the programmatic ecosystem, to the commoditization of the buy, the sea change is omnipresent. Panelists include:
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The topics covered in the conversation include attention, content and community, the creator economy, authenticity, attention fluidity across mediums, attention as a business metric, media quality, context and signals, creativity and storytelling, AI and data optimization, strategic briefs for creators, creator-brand alignment, testing and scaling, attention and profitability, and AI activation.
