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TVOT NYC 2024: Brandformance: Can CTV Nail the Brand-Building-plus-Performance Combination that so Many Marketers Seek?
Thursday, November 21st, 2024
1:45pm - 2:25pm
Live Room
This session will see top marketers and media practitioners debating whether CTV advertising can deliver the Holy Grail of the advertising world: powerful, measurable brand-building, coupled with strong, even more measurable sales effects and ROI, all in the same campaign. Panelists include:
- Dave Morgan, Chairman, Simulmedia (Moderator)
- Robert Tas, Partner, McKinsey & Company
- Sam Bloom, CEO, Camelot (PMG)
- Seth Haberman, CEO, Sense Education
