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TVOT NYC 2024: Update on Advanced Advertising from Major Publishers and Advertising Agencies

Thursday, November 21st, 2024

2:25pm

New York Room

Continuing a trend that started over 15 years ago, the advertising industry continues to bring to market amazing new capabilities that refine advertising execution. Yet in spite of these new capabilities, a tremendous amount of dollars are spent on linear TV using basic age/sex demographics.

This panel will present both the buy-side and sell-side perspective on advanced advertising on the TV glass: Where are we and what’s been successful? What are the challenges to greater deployment of these capabilities? And what changes need to happen to enable that greater deployment? Panelists include:

  • Brad Stockton,EVP, Head of US Media Investment Solutions, Dentsu
  • Brian Lin, SVP of Product Management, Advertising, TelevisaUnivision
  • Erica Barnes, Director of Strategic Audience Sales and Partnerships, A+E Networks
  • Howard Shimmel, Head of Strategy, datafuelX (Moderator)

Details

Date:
November 21
Time:
2:25 pm - 3:00 pm
Event Category:
Website:
https://itvt.com/tvot

Venue

New York Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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