TVOT NYC 2024: Update on Advanced Advertising from Major Publishers and Advertising Agencies

Continuing a trend that started over 15 years ago, the advertising industry continues to bring to market amazing new capabilities that refine advertising execution. Yet in spite of these new capabilities, a tremendous amount of dollars are spent on linear TV using basic age/sex demographics.

This panel will present both the buy-side and sell-side perspective on advanced advertising on the TV glass: Where are we and what’s been successful? What are the challenges to greater deployment of these capabilities? And what changes need to happen to enable that greater deployment? Panelists include:

• Brad Stockton,EVP, Head of US Media Investment Solutions, Dentsu
• Brian Lin, SVP of Product Management, Advertising, TelevisaUnivision
• Erica Barnes, Director of Strategic Audience Sales and Partnerships, A+E Networks
• Howard Shimmel, Head of Strategy, datafuelX (Moderator)
• Mariel Estrada, Head of Video Currency, Omnicom Media Group