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TVOT SF 2024: Branded Entertainment

Thursday, March 28th, 2024



Streaming TV is increasingly being monetized by advertising, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get an audience that has grown up with ad-skipping and ad-blockers (according to a survey by Ypulse 69% of 13- to 39-year-olds actually stream content to avoid ads) to watch that advertising? Branded entertainment—historically associated with the early days of television (see, for example, “soap operas”)—has re-emerged as a solution to this problem, with brands such as AB InBev, FootAsylum, Mailchimp, Nike, Saint Laurent, Home Depot and others launching branded-entertainment offerings and, in many cases, even setting up in-house studios. Catalyzing the growth of branded entertainment has been CTV’s support for data-generation, shoppable TV and other interactive enhancements. This session will explore the latest developments in branded entertainment; examine the new programming formats, new interactive experiences, and new business models it is giving rise to; and attempt to predict how this space will evolve over the coming months and years. Panelists include:

  • Albert Thompson, General Manager of Digital, Walton Isaacson (Moderator)
  • Chris Pizzurro, Principal, Leap Media
  • Dan Kelly, VP of National Sales, BrightLine
  • Diana Horowitz, CRO and Co-COO, Driver Studios
  • Kevin Kurtz, CEO, Taste Buds Entertainment
  • Michele Fino, Head of Branded Entertainment, Crackle



March 28
10:30 am - 11:20 am
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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