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TVOT SF 2024: Measurement Chaos: How Do We Find the Path to the Promised Land?

Wednesday, March 27th, 2024



There’s never been more financial investment and activity around media measurement. In spite of the investment and activity, the challenges that the industry faces with media measurement impact consumers, publishers and advertisers and their agencies. Howard Shimmel, President of Janus Strategy & Insights and Head of Strategy at datafuelX, will provide his perspective on where we are, how we’ve gotten there and some ideas on how to move forward.


March 27
10:00 am - 10:20 am
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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