10:20am
This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to alternative currencies. Questions to be addressed include: Market operational readiness—obviously a significant amount of progress has been made over the past few years, but are there any major obstacles preventing both DDL and alternative currencies being implemented at scale? Market value—what do brands, agencies and publishers gain from transacting on DDL and alternative currencies? Cross-platform—how much demand is there to expand beyond linear? Future trajectory—what changes should we expect to see through the upfront and the ‘24/25 season? Panelists include:
