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TVOT SF 2024: Addressing the Myths around FAST
Thursday, March 28th, 2024
9:05am - 9:50am
Ballroom
FAST channels have swiftly grown over the past few years, both in overall scale and audience, but there remain many misgivings about the format: who watches, why they watch, the value of the audience, and more. In this panel, executives from AMC Networks, Vevo and Plex will discuss some of the common myths around FAST and lay out the actual facts behind the emergence of a new viewing trend. Panelists include:
- Bethany Atchison, VP of Distribution Partnerships, Vevo
- Gavin Bridge, VP of Media Research, CRG Global (Moderator)
- James Brown, EVP of Content Distribution and Marketing, REVOLT TV
- Melissa Bidgoli, Distribution and Marketing, OTTera
- Scott Hancock, VP of Marketing, Plex
- Ying Wang, GM, Xumo Advertising
