TVOT SF 2025: The Real Impact of Premium Data in TV Targeting: From Demographics to 1:1 Precision — Presented by Epsilon

With all the advanced data and 1:1 targeting capabilities available in advanced TV today, why are so many agencies still defaulting to basic demos? This session takes a fresh look at what could drive audience decisions—is it outcomes like awareness or purchase, how we define personas, or just sticking with what’s familiar? Panelists include:

• Amanda Bates, VP of Client Growth, Epsilon
• Josh Chasin, Principal, KnotSimpler
• Kemal Bokhari, Head of Data, Measurement and Analytics, DISH Media
• Mari Tangredi, SVP of Global Business Development, Cadent
• Tom Morgan, CEO, CTV1 (Moderator)