10:55am
The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail loyalty programs. Some companies are drowning in the deluge, but others are thriving—leveraging all this data to build better models for planning, targeting and measuring post-campaign success. Panelists will share best practices (and caveats) when it comes to blending disparate data sets, discuss how clean rooms fit into the mix, and offer thoughts on the future of privacy-centric data collaboration. Panelists include:
