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TVOT SF 2024: From Disparate Data Sets to Converged TV Campaigns

Wednesday, March 27th, 2024



The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail loyalty programs. Some companies are drowning in the deluge, but others are thriving—leveraging all this data to build better models for planning, targeting and measuring post-campaign success. Panelists will share best practices (and caveats) when it comes to blending disparate data sets, discuss how clean rooms fit into the mix, and offer thoughts on the future of privacy-centric data collaboration. Panelists include:

  • Charbel Makhoul, GM of Product Management, Data Science and Analytics, VIZIO
  • Mainak Mazumdar, Chief Research and Analytics Officer, Fox
  • Tameka Kee, Deputy Managing Director, CIMM (Moderator)
  • Tara Franceschini, Head of Industry Strategy, Media and Entertainment, LiveRamp


March 27
10:55 am - 11:45 am
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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