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TVOT NYC 2024: Addressable TV in a Time of Transition

Thursday, November 21st, 2024

4:45pm

New York Room

This session will explore the role that Addressable Advertising is playing as a) TV becomes an increasingly fragmented medium, with viewership distributed over a wide variety of linear and streaming platforms, and b) advertisers seek to overcome ongoing cookie deprecation. With Addressable frequently touted as a solution to such fragmentation and data deterioration (according to recent research from Advertiser Perceptions, 65% of advertisers say that cookie deprecation is making them more likely to consider Addressable), panelists will attempt to assess the validity of this claim, to identify the kinds of advertisers and campaigns that can particularly benefit from Addressable in a rapidly transitioning media market, and to lay out the challenges and opportunities that will arise in Addressable TV as viewing habits continue to change and the data space continues to evolve. Panelists include:

• Alexandra Sobino, Director of Addressable Sales, Disney Advertising
• Brett Hurwitz, Business Lead, Addressable TV, Yahoo
• Darren Sherriff, VP of Advertising Technology Solutions, Fox
• Eric Haggstrom, VP of Business Intelligence, Advertiser Perceptions (Moderator)
• Mari Tangredi, SVP of Global Partnerships, Cadent

Details

Date:
November 21
Time:
4:45 pm - 5:20 pm
Event Category:
Website:
https://itvt.com/tvot

Venue

New York Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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