4:30pm
As NEXTGEN TV rolls out across the country, a new frontier is emerging—not just for broadcasting, but for interactive user experiences that blur the line between watching and participating. This panel explores cutting-edge case studies redefining the viewer experience: GameLoop TV has launched a “watch and play” game discovery channel; Aquimo has launched real-time, motion-controlled “tilt games” for CTV; and public television leaders are embracing interactivity to better serve their audiences. Together, these innovators will unpack how NEXTGEN TV can transform passive viewing into active engagement. Panelists include:
