3:55pm
This session will explore how NEXTGEN TV is already transforming the broadcast landscape by enabling interactive viewer experiences, data-enhanced advertising, and advanced watermarking capabilities that support measurement and digital advertising models for OTA viewing. Panelists will discuss how audiences are engaging with these emerging features and services, and how broadcasters are leveraging the platform to unlock new content formats and monetization opportunities. Looking ahead, the panel will offer insights into how these innovations are expected to shape the evolution of NEXTGEN TV over the coming months and years. Panelists include:
