9:55am
Social content creators have emerged as the new tastemakers, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue to shift toward short-form snackable formats discovered across YouTube, TikTok and IG. With increasingly sophisticated production values and mastery of consumer programming preferences, social video creators represent a new opportunity for TV and streaming companies to keep pace and meet audiences where they are.
In this panel discussion, we’ll explore: How streaming platforms are evolving their content and services to accommodate new creator talent and content sources; what data reveals about viewing preferences for premium content, and differences between short-form video vs. traditional 30-min. and 60-min. TV programming; which types of social video creators are best positioned to make the leap to longer narrative formats on TV platforms; unexpected wins and growing pains as digital creators expand from producing for social platforms to other formats and channels like podcasts and TV; the important role of brands and marketers in the development of original episodic TV content for new audiences; how social influencer marketing is evolving and innovating for TV, and what’s next on the horizon as the worlds of TV and social media entertainment continue to be bridged. Panelists include:
