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TVOT SF 2024: Outlook for Local TV Groups: What Business(es) Are We In?

Wednesday, March 27th, 2024


Dining Room

Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and cross-platform advertising. Their levers to pivot their companies include broadcast platforms (ATSC1 and ATSC3), and high-growth digital platforms including CTV, Mobile and PC/Desktop. Compelling content will draw and engage audiences across platforms. Data-driven targeting, automated workflow, and programming trading are must-haves in the emerging local media space. TV group executives share their insights and strategies for the business and revenue models that will comprise the Local TV of Tomorrow. Panelists include:

  • Ann Hailer, President of Broadcast, Locality
  • Pat LaPlatney, Co-CEO and President, Gray Television
  • Princell Hair, President, Allen Media Broadcasting
  • Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
  • Rob Weisbord, CRO/President of Broadcast, Sinclair
  • Stacey Lynn Schulman, EVP of Platform Marketing and Intelligence, Nexstar


March 27
10:00 am - 10:50 am
Event Category:


Dining Room


TMRW Corp.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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