TVOT SF 2024: Outlook for Local TV Groups: What Business(es) Are We In?

Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and cross-platform advertising. Their levers to pivot their companies include broadcast platforms (ATSC1 and ATSC3), and high-growth digital platforms including CTV, Mobile and PC/Desktop. Compelling content will draw and engage audiences across platforms. Data-driven targeting, automated workflow, and programming trading are must-haves in the emerging local media space. TV group executives share their insights and strategies for the business and revenue models that will comprise the Local TV of Tomorrow. Panelists include:

• Ann Hailer, President of Broadcast, Locality
• Pat LaPlatney, Co-CEO and President, Gray Television
• Princell Hair, President, Allen Media Broadcasting
• Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
• Rob Weisbord, CRO/President of Broadcast, Sinclair
• Stacey Lynn Schulman, EVP of Platform Marketing and Intelligence, Nexstar