TVOT SF 2025: Quality Is the Best Policy

This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, ad environments, creative, and content. We’ll explore how quality is currently measured, how it can be better defined, and what standards are emerging. Most importantly, we’ll address the fundamental questions: Does quality really matter—and why should it? This conversation will bring clarity and reveal how quality can impact effectiveness, trust, and outcomes across the media and marketing landscape. Panelists include:

• Ben Vandegrift, VP of Measurement Solutions and Innovations, VAB (Moderator)
• Joshua Lee, CTO, EDO
• Kate McGregor, VP of Revenue Enablement, FreeWheel
• Lindsey Woodland, SVP of Client Data Science, iSpot.tv