TVOT NYC 2024: Local CTV in 2025: The Roadmap to Revenue Growth (Sponsored by MNTN!)

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BIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025, nearly tripling CTV spending in 2020. Local TV groups, FASTs, premium AVOD services, more powerful adtech, identity graphs, and stronger local sales initiatives are driving this revenue growth. After a bang-up year in 2024 with over $1 billion in Political ad spending in local CTV, what is the outlook for 2025 and how will revenue growth be achieved? Publishers, DSPs and SSPs weigh in what they are seeing and how they’re expecting to drive success. Panelists include:

• Brian Hunt, Corporate VP/Head of National Digital, Programmatic and OTT/CTV Ad Sales, Sinclair
• Cary Tilds, GM Local, MNTN
• Chris Signore, VP/Head of Revenue—Ad Server, Magnite
• Jeremiah Tachna, VP of Advertising, Disney Advertising
• Peter Jones, Head of Sales, Premion
• Rick Ducey, Managing Director, BIA Advisory Services (Moderator)

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TOPICS

2024 political spending, local CTV forecast, sector-specific growth, bullish outlook, self-service platforms, onboarding new clients, national vs. local campaigns, geo-targeting, innovations and solutions for 2025, positive outlooks for 2025, measurement and attribution, creative options and AI-powered production.