9:10am
The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew monumentally harder as viewing fragmented across screens, devices and platforms. Now, with the rapid expansion of AI, the question to consider is whether or how we can incorporate AI into our audience measurement practices. This panel will delve into that, sharing what is being done with AI, what is planned, and what this all means for the buying and selling of TV audiences. Panelists include:
