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TVOT MONTREAL 2026: Measurement Grand Finale

Thursday, May 21st, 2026

2:00pm - 3:00pm

Rose Room

This session will bring together prominent figures from the audience-measurement space to explore the institutional underpinnings of the TV currency marketplace and share their thoughts on the current state and likely future trajectory of audience measurement in general. Panelists include:

  • Derrick Gray, Chief Research and Operations Officer, Numeris
  • George Ivie, CEO and Executive Director, MRC
  • Howard Shimmel, Board Member, dataFuelX
  • Joe Ruthruff, SVP of Linear Television Product Management, Comscore
  • Jonathon Wells, Global Leader – Measurement Standards and Compliance, Nielsen
  • Megan Halscheid, VP of Marketplace Intelligence, Publicis Media
  • Omar Delgado, CEO, Vuer

Details

Date:
May 21
Time:
2:00 pm - 3:00 pm
Event Category:

Venue

Rose Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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