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TVOT MONTREAL 2026: The Immersive Shift: How Smart TVs are Redefining Engagement
Thursday, May 21st, 2026
3:00pm - 3:50pm
Rose Room
The smart TV experience is meeting its metaverse moment, as developers reorient interfaces for greater levels of interactivity. Meta’s Horizon TV app is a new monetization opportunity for Meta, while Netflix continues to invent new games for its platform. The expansion of smart TV platforms enables more immersive, interactive content to be developed and consumed. This session features some of the leading creative technologists in the smart TV and immersive worlds. Panelists include:
- Azad Abbasi, CEO, GeniusXR
- Cecile Andreu, Founder, Le Brouillon
- Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
- Marc Petit, Consultant and Board Member, Moment Factory
- Paul Raphael, Co-Founder, Felix & Paul Studios
- Shawn O’Brien, Head of Digital Innovation, Stingray
