4:15pm
We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies, so does the need for high-quality, actionable signals.
This session explores the strategies, technologies, and innovations helping advertisers cut through the noise and harness the right data to drive full-funnel impact. From measurement and data enrichment to identity, privacy, and CTV measurement, we’ll examine how leading marketers are transforming signal overload into meaningful, results-driven strategy. Panelists include:
