TVOT MONTREAL 2026: Signal Explosion: Turning Data Overload into Strategic Advantage

We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies, so does the need for high-quality, actionable signals.

This session explores the strategies, technologies, and innovations helping advertisers cut through the noise and harness the right data to drive full-funnel impact. From measurement and data enrichment to identity, privacy, and CTV measurement, we’ll examine how leading marketers are transforming signal overload into meaningful, results-driven strategy. Panelists include:

• Benjamin Vandegrift, SVP of Measurement Strategy and Innovation, VAB (Moderator)
• Carmela Fournier, VP of Data and Measurement Strategy, Comcast Advertising
• Justin Rosen, Head of Measurement Product, IQVIA Digital
• Mike Bologna, Chief Accelerator, Brightline
• Simon Gentry, Co-Founder, Infinitum