10:15am
This session will explore how CTV is becoming increasingly central to the television content and advertising spaces and how this will impact the evolution of the TVOS and of the CTV platform in general going forward. Topics to be discussed include the new kinds of advertising that CTV is enabling, including shoppable and interactive; the increasingly important role CTV is playing in generating data on consumer viewing and purchasing habits; the new kinds of programming services that are emerging on CTV platforms and how viewers are finding and using those services; how the emergence of CTV as an advertising, retail and programing platform is likely to impact the evolution of the TVOS; and, conversely, how new developments in the TVOS and in CTV in general are likely to power future innovation in advertising, programming and the viewer experience. Panelists include:
