10:15am
Audiences love content—but they’re overwhelmed by choice, costs, and complexity. In this session, Jon Giegengack, Principal of Hub Entertainment Research, breaks down the paradox of streaming: the more options viewers have, the more complicated it is to use them. We’ll uncover why simplicity is the new currency, how sports supercharge subscriptions, and why bundling may be the cure for churn. You will learn: Why “too much TV” is driving frustration—and how better discovery can fix it.; how sports fans are already feeling the friction from streaming; how audiences define value today, and why simple = sticky; and which provider are best positioned for success in a world where aggregation might matter as much as content itself.
