10:35am
You can’t think seriously about the future of video in any form, without thinking about the future of monetization. Or at least, you shouldn’t. All content and all platforms depend on monetization of some sort. Yet as media and audiences continue to fragment; as behaviors and expectations of consumers change; as technology creates both new opportunities and threats (fake audiences and fake ads), so the challenge of monetizing media and audiences at scale becomes ever more complex.
This conversation explores some of the most significant opportunities and challenges facing media monetization going forward—and what the industry needs to address in order to optimize success. Participants include:
