Cracking the Code of TV Attention: Yan Liu on the New Metrics That Matter

February 10, 2025

Tracy Swedlow, host of Televisionation: The Swedlow Show, interviews Yan Liu, CEO of TVision, to explore how the company’s passive meter technology and a panel of 5,000 homes across 35 DMAs are transforming TV and streaming measurement. Yan discusses the shift from traditional Nielsen ratings to performance-driven, first-party data integration, the critical role of co-viewing and attention metrics in driving CPMs, and how AI and edge computing ensure privacy-safe data processing. He also shares insights on industry innovation and the potential for strategic partnerships to enhance measurement capabilities.

Finally, Yan shares his personal journey into the measurement industry and offers an optimistic perspective on the future, encouraging openness to new measurement solutions and experimentation.

Don’t miss this compelling interview—watch it now to gain valuable insights into the evolving landscape of TV measurement!