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How Not to Reinvent Wheels at TVOT SF 2022

November 28, 2022

ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was devised and moderated by Helen Katz, EVP of Research at Publicis Media. stepped up to the plate as session sponsor:

How Not to Reinvent Wheels

The audience-measurement industry has been talking forever about the need for drastic change. Yet change has been incremental, slow, and painful. As we come to another potential crossroads and another shift in video measurement, what can we learn collectively from the past? This panel of experts will explore learning from past efforts, and advise on what we should and should not be doing as we reach a crucial point in US audience measurement. Panelists include:

  • Brian Fuhrer, SVP of Product Strategy and Thought Leadership, Nielsen
  • Helen Katz, EVP of Research, Publicis Media (Moderator)
  • Jesse Redniss, CEO, Qonsent
  • Jodie McAfee, SVP of Agency Partnerships,
  • Josh Chasin, Chief Measurability Officer, VideoAmp
  • Michael Tuminello, VP of Strategy, Mediaocean
  • Sable Mi, VP of Analytics, Epsilon

A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!


TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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