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Advertising in the New World of Application Content at TVOT SF 2022 – Vidillion Hot Topic

November 13, 2022

ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was a Hot Topic session, sponsored by Vidillion:

Advertising in the New World of Application Content

As CTV viewing grows, consumers are increasingly accessing their programming via apps. This session will unpack the implications of this phenomenon both for the advertising industry and for providers of app-based programming services. Issues to be addressed include the extent to which we need to abandon our legacy notions of TV advertising and embrace new business models and formats, such as viewer interactivity, QR codes and advertising gamification; how—when CTV advertisers tend to cherry-pick the most popular content to run their campaigns beside—small and start-up app-based content providers can nevertheless monetize their services through advertising; and what publishers need to do in in the EU, LATAM and other regions where the growth of app-based programming services has been rapid, but where privacy regulations and other challenges threaten that growth. Panelists include

  • Brett Perloff, SVP of Revenue and Strategy, TVCoins
  • Matt Knopf, Head of Publisher Development, LG Ads
  • Reed Barker, Head of Advertising, Philo
  • Thomas Engdahl, EVP, Vidillion (Moderator)
  • Tim Ware, VP of Programmatic Demand, Crackle

A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!


TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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