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Introducing Televisionation Curren¢y, a New Podcast on Measurement, Data, Audiences and More

February 7, 2023

ITVT is pleased to present the premiere episode of Televisionation: Curren¢y, our new podcast devoted to measurement, data, audiences and more.

Our first guest is Howard Shimmel, Head of Strategy at datafuelX and former Chief Research Officer at Turner Broadcasting, who’ll be a regular presence on Televisionation: Curren¢y. Among other things, we discuss what will be happening with alternative measurement currencies at the Upfronts; Nielsen’s recent launch of its Nielsen ONE platform; the role of consent in audience measurement; and more.

(If you or your company are interested in appearing on or sponsoring Televisionation: Curren¢y, email



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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