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Televisionation Breakthrough: Sosani Studios’ Tinashe Chaponda on Influencer Marketing

June 3, 2024

ITVT is pleased to present another episode of Televisionation: Breakthrough, our podcast focusing on innovation of all kinds in the TV industry.

This episode features Tinashe Chaponda, Founder and CEO of Sosani Studios, a company that helps brands connect with Gen Z and Millennials through influencer marketing, media buying and creative content production. Among other things, he explains how TikTok has transformed the influencer economy by democratizing content creation; describes the influencer marketing process, including such areas as selecting creators, developing a creative brief and educating creators about brand expectations; discusses the challenges and opportunities presented by transitioning social media creators to long-form streaming and CTV; and shares his thoughts on the future of influencer marketing.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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