Televisionation Breakthrough: Sosani Studios’ Tinashe Chaponda on Influencer Marketing

June 3, 2024

ITVT is pleased to present another episode of Televisionation: Breakthrough, our podcast focusing on innovation of all kinds in the TV industry.

This episode features Tinashe Chaponda, Founder and CEO of Sosani Studios, a company that helps brands connect with Gen Z and Millennials through influencer marketing, media buying and creative content production. Among other things, he explains how TikTok has transformed the influencer economy by democratizing content creation; describes the influencer marketing process, including such areas as selecting creators, developing a creative brief and educating creators about brand expectations; discusses the challenges and opportunities presented by transitioning social media creators to long-form streaming and CTV; and shares his thoughts on the future of influencer marketing.