Josh Chasin on Measurement: Insights on KnotSimpler, VideoAmp, and the Future of Cross-Media Metrics

March 10, 2025

Josh Chasin, now an independent consultant, discusses his new venture, Knot Simpler. He not only explains the branding process behind KnotSimpler, but also highlights his work at VideoAmp, emphasizing the shift from traditional cross-platform measurement to advanced targets and first-party data. He details his involvement with Aquila, the ANA’s initiative to implement the World Federation of Advertisers’ cross-media measurement construct using virtual IDs. Chasin also touches on the evolving role of identity in audience measurement and the impact of emerging privacy laws. Ths is a “master class” on the current state and future of measurement from one of the industry’s most well-respected observers, but from the inside.