nScreenNoise on Televisionation: CEO, Jack Perry, on Syncbak’s New Zeam Service for Local TV
February 21, 2024
ITVT is pleased to present nScreenNoise, a video podcast from Colin Dixon, Chief Analyst of nScreenMedia.
As audiences move to connected TV viewing, finding local TV news becomes a challenge. This Syncbak CEO interview explains how the new service Zeam helps local TV thrive on CTV.
Local news and current affairs remain as popular as ever with US viewers. But how audiences want to engage with it has shifted dramatically. According to Pew Research, in 2016, late-night local news attracted 4.2 million viewers. In 2022, 3 million tuned-in viewers, a decrease of 29%. Over the same period, morning local news audiences decreased by 31% to 2 million. And cord-cutting accelerated in 2023, likely driving local news audiences even lower.
Local TV stations have begun to take connected TV delivery seriously, but going it alone with an app, web app, and social media is challenging. That is where a new service from Syncbak, called Zeam, comes in. In this interview with Syncbak CEO and founder Jack Perry, he explains how the new service builds on the learnings of its predecessor, VUit, to help Local Broadcasters flourish in the connected TV world.
