Talk Back to Television: Advertising Guru, Albert Thompson, on the Importance of Context

August 10, 2023

Talk Back to Television welcomes Albert Thompson, Managing Director of Digital at Walton Isaacson. In a rapid-fire show, Albert digs into the importance of CONTEXT as it applies to television advertising: If the ad (or the program containing the ad) isn’t in sync with the viewer AT THAT TIME, AT THAT PLACE (AND IN THAT MINDSET), it’s a wasted opportunity, wasted expenditure and probably annoys the viewer with the product being advertised.