Talk Back to Television: Vertere Group’s Tim Hanlon on the WGA Writers’ Strike
May 11, 2023
What does the WGA Writers’ Strike mean for the future of Television? The Vertere Group’s Tim Hanlon joins Talk Back to Television to answer that very question, and posits a rather monumental change to how the television business DOES business. Watch and Learn.
Note Tim Hanlon has organized and will be moderating two panels at TVOT SF 2023 (May 24th-25th in San Francisco; view the agenda here https://itvt.com/events; and purchase your tickets here: https://tvotsf2023.rsvpify.com) on the following panel:
1:10-2:00PM, May 24th
Dining Room
Growing Up FAST
An in-depth discussion among standout independent, linear, ad-supported streaming channels about the unique issues they face in distribution, monetization, consumer discovery, etc., amidst an array of large, incumbent media brands and increasingly powerful TV operating-system platforms. Panelists include:
- Chris Knight, President and CEO, Gusto Worldwide Media
- Damian Pelliccione, CEO, Revry
- Dan Keston, Head of Content, Swerve TV
- David Purdy, CRO, Stingray
- Evan Bregman, GM of Streaming, Tastemade
- James Lauzun, VP of Product, MagellanTV
- Tim Hanlon, CEO, The Vertere Group (Moderator)
9:05-9:50AM, May 25th
Dining Room
TV’s “Operating System”
As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to define the ways viewers experience content via increasingly “smart” TVs is heating up. We discuss the latest innovations with representatives from some of the leading platforms. Panelists include:
- Ben Serridge, Director of Product Management, Google TV
- Christina Ruiz, Head of Engagement and Product Marketing, VIZIO Ads
- Geir Skaaden, EVP and Chief Products and Services Officer, Xperi
- Jamia Bigalow, Head of Brand and Integrated Marketing, Amazon Fire TV
- Matt Knopf, Head of Publisher Development, LG Ads
- Tim Hanlon, CEO, The Vertere Group (Moderator)
In addition, Rick Howe, The iTV Doctor, has organized and will be moderating the following panel at TVOT SF 2023:
2:00-2:50PM, May 24th
Dining Room
Buy or Sell? The Business of Television Production in 2023
Since the dawn of television, studios and networks have licensed each others’ shows, both first-run and syndication; that was simply the way the TV business worked. However, the rapid onset of streaming (and it can be described no other way) has thrown a monkey wrench into negotiations between studios, distributors and talent. As the consumers slide back and forth between broadcast, cable aggregators, streaming aggregators and individual streaming services, the stakes have never been higher. At the same time, with their universal misunderstanding of the Business of Television, Wall Street investors expect instant results from deals that take years to yield profits. This session will explore the ongoing changes the rise of streaming has wrought in the production and distribution of television, and assess emerging strategies for handling the challenges and opportunities that those changes present. Panelists include:
- Andy Yeatman, Managing Director, Americas, Moonbug Entertainment
- Elana Sofko, Chief Strategy Officer, Chicken Soup for the Soul
- Jonathon Barbato, Co-CEO, Best Ever Channels
- Mark Hoebich, EVP/Head of Film and TV, Luminate
- Monica Williams, SVP of Digital Products and Operations, NBCUniversal
- Rick Howe, The iTV Doctor (Moderator)