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Televisionation Breakthrough: ID5 Founder and CEO, Mathieu Roche, on Identity

April 5, 2023

ITVT is pleased to present another episode of Televisionation: Breakthrough, our new podcast focusing on innovation of all kinds in the TV industry.

This episode features Mathieu Roche, Founder and CEO of ID5, a company which provides a suite of identification services that are intended to improve addressability and measurement across multiple environments. He defines identity and related concepts, explains the role played by identity in advanced advertising, discusses how ID5 works to protect consumer data, updates us on the company’s latest news, and more.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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