Televisionation: CBS Research Chief, Radha Subramanyam
December 2, 2020
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
This episode features Radha Subramanyam, Chief Research and Analytics Officer at CBS Corp. and President of CBS Vision. Among other things, she describes her role at CBS, explains why content franchises are so important to the network, discusses new viewing behaviors that have emerged during the Covid-19 pandemic, shares her thoughts on the opportunities presented by local television, outlines the difficulties and complexities that are still involved in measuring cross-platform TV viewing, and updates us on the work she and her team are doing to help realize the potential of addressable TV.