TELEVISIONATION – CEO, Cathy Rasenberger: Channels, Change, and the Next Big Bet

April 14, 2025

CEO, Cathy Rasenberger, a pioneering force in the TV industry, shared insights from her remarkable career—spanning the launch of over 30 television networks and advisory roles with more than 100 media companies. She reflected on her early work at Warner Brothers, ESPN, and Cablevision, and her pivotal role in launching the Food Network. Rosenberger spoke about the industry’s evolution toward FAST channels, highlighting the ongoing challenges in distribution and monetization. She introduced her latest venture, Free Live Sports (watch.freelivesports.tv), a platform that aggregates 125 free sports channels and seeks to close the gap between viewership and ad spend. She also explored the rising potential of influencer-led channels and underscored the growing importance of data and AI in content discovery and audience engagement.