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Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

February 2, 2021

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features George Ivie, CEO and Executive Director of the Media Rating Council (MRC), an organization which was founded at the behest of the US Congress in the early 1960’s and which describes its mission as being to “secure for the media industry and related users measurement services that are valid, reliable, and effective.” Among other things, the organization sets measurement standards and accredits measurement services. Ivie casts light on the MRC’s work, shares his thoughts on the current state of the measurement space in general, and outlines the organization’s goals for 2021.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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