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Televisionation: Chris Maccaro on Beachfront Media’s New Pod-Bidding Solution for CTV

July 21, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Chris Maccaro, CEO of Beachfront Media, a company which has evolved from being a supply-side platform to a technology provider for connected-TV advertising, and which recently launched a Pod-Bidding solution for CTV. Among other things, Maccaro describes the new solution; explains why the Covid-19 pandemic has increased the importance of automated/programmatic advertising and consequently led to a need for more sophisticated pod-management solutions; and casts light on Beachfront’s strategic objectives going forward. (Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here. Purchase your Early-Bird tickets here.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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