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Televisionation: Chris Pizzurro, VP, Global Sales and Marketing, Canoe

March 30, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Chris Pizzurro, VP, Global Sales and Marketing at cable industry-owned VOD advertising specialist Canoe, who is himself recovering from a (thankfully relatively mild) bout of Covid-19. Among other things, Pizzurro describes how Canoe is partnering with NBCUniversal, Disney and ViacomCBS to provide free VOD advertising for Coronavirus PSAs; shares his thoughts on how advertisers and broadcasters are meeting the challenges posed by the Covid-19 epidemic; and casts light on new pilot projects that Canoe will shortly be launching. (Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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