Televisionation: Co-founder, Greg Diefenbach, Discusses Niche VOD Service, MagellanTV
January 3, 2021
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
This episode features Greg Diefenbach, Co-Founder and Managing Director of Alliant Content, the company behind the documentary-focused niche VOD service, MagellanTV. Among other things, Diefenbach explains the reasons behind the founding of the service, why he believes there is increased interest in documentaries and non-fiction programming right now, what kinds of content are proving most successful on MagellanTV, how the service uses creative and unusual contests in order to encourage usage, its distribution and monetization strategies, and its plans for the future.