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Audio Version

Televisionation: Co-Founder, Rob Aksman, on BrightLine’s New OTT Accelerator Offerings and More

June 27, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Rob Aksman, Co-Founder and President of BrightLine, a provider of advanced/interactive advertising solutions for CTV. Within the past few weeks, BrightLine has launched OTT Accelerator, the newest iteration of its CTV ad-solutions suite, and has also announced a deal to provide two of its advanced-advertising solutions to Warner Bros. Discovery: Click-to-Contact and Viewer’s Choice.

Among other things, Aksman gives us an overview of BrightLine’s new OTT Accelerator offerings; describes various new interactive advertising formats formats the company is powering; discusses the renewed interest in interactive advertising that the company is seeing; explains the difference between tcommerce and shoppable TV; shares his thoughts on the growth potential of the CTV advertising space; and more.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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