Televisionation: Co-Founder, Rob Aksman, on BrightLine’s New OTT Accelerator Offerings and More
June 27, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Rob Aksman, Co-Founder and President of BrightLine, a provider of advanced/interactive advertising solutions for CTV. Within the past few weeks, BrightLine has launched OTT Accelerator, the newest iteration of its CTV ad-solutions suite, and has also announced a deal to provide two of its advanced-advertising solutions to Warner Bros. Discovery: Click-to-Contact and Viewer’s Choice.
Among other things, Aksman gives us an overview of BrightLine’s new OTT Accelerator offerings; describes various new interactive advertising formats formats the company is powering; discusses the renewed interest in interactive advertising that the company is seeing; explains the difference between tcommerce and shoppable TV; shares his thoughts on the growth potential of the CTV advertising space; and more.