Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

Audio Version

Televisionation: Co-Producer, Gisla, and Director, Walsh, on the ABBA Voyage Concert and its “ABBAtars”

June 28, 2022


This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End.

Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, which employed a range of motion-capture and graphics technologies, was “filmed” with 160 cameras, took five years to realize, involved collaboration with ILM and many other partners, and cost $175 million. They also tell us why they think this shared, immersive experience has proven so popular with audiences; describe how those audiences “fall in love” with the ABBAtars, share their thoughts on the project’s implications for the future of storytelling, and more.


TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

© 2024 TMRW Corp. 1998 - 2024 All rights reserved. Powered by DevQ