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Televisionation: Collette and Weiss on Deductive’s (Dativa’s) Acquisition by MarketCast

November 17, 2020

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Michael Collette, former CEO of Deductive (now Corporate SVP of Data Science at MarketCast), and Tom Weiss, former CTO and Chief Data Scientist at Deductive (now Chief Data Scientist at MarketCast), discussing Deductive’s recent acquisition by MasterCast. Deductive (previously known as Dativa) specialized in data science services designed to enable clients to interpret and understand the complex granula datasets that are captured by media platforms and connected devices.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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