Televisionation: Creator Television Co-Founder and GM, Joe Ochoa

September 26, 2025

The Friday Fireside welcomes Joe Ochoa, Co-Founder and General Manager of Creator Television, the creator-led streaming network and content studio. Joe goes into detail on Creator Television’s distribution growth and content strategy. He compares Creator Television with MTV’s launch—the authenticity of the content and its appeal to GenZ (which is essentially the same audience that had the strongest interest in MTV). And Joe reveals Creator Television’s strategy for using On-Air Hosts, astonishingly similar to MTV’s VeeJays—which included Carson Daly, who started on “Total Request Live” and now hosts “The Voice” and appears on “The Today Show.”