Televisionation: Curren¢y: Cadent’s SVP of Global Partnerships, Mari Tangredi
April 19, 2023
ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.
This episode features Mari Tangredi, SVP of Global Partnerships at advanced-advertising company, Cadent. Among other things, she explains how Cadent put together and uses an “identity spine,” gives us an overview of the company’s data providers and other partners, describes how it is working on making its offerings more efficient and future-proof and how it is trying to protect consumer privacy, shares her thoughts on why this has been “the year of the QR code,” and more.