Televisionation: Curren¢y: Helen Lum, EVP at Measurement and Analytics Company, App Science
March 15, 2023
ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.
This episode features Helen Lum, EVP at measurement and analytics company, App Science. Among other things, she provides an overview of App Science’s “mobile-first” approach to cross-screen analytics, discusses the challenges involved in measuring viewer and consumer behavior, provides insight into the company’s work understanding multicultural audiences, casts light on its roadmap, and more.