Televisionation–Curren¢y: Jeff Blaszak, SVP of Business Operations and Strategy at ShowSeeker
June 2, 2024
ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.
This episode features Jeff Blaszak, SVP of Business Operations and Strategy at ShowSeeker. Among other things, he discusses ShowSeeker’s evolution from a programming-search tool to a cloud-based advertising procurement system; the company’s Pilot platform, which now offers connection to multiple traffic systems and reaggregation of data for performance analysis; the challenges of creating a unified proposal for linear and digital content delivery; the challenges involved in providing automation solutions to MVPDs with extensive legacy systems; and much, much more.