Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

Televisionation: Curren¢y: Helen Lum, EVP at Measurement and Analytics Company, App Science

March 15, 2023

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Helen Lum, EVP at measurement and analytics company, App Science. Among other things, she provides an overview of App Science’s “mobile-first” approach to cross-screen analytics, discusses the challenges involved in measuring viewer and consumer behavior, provides insight into the company’s work understanding multicultural audiences, casts light on its roadmap, and more.

You Might Also Like:

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

view our prviacy policy

© 2025 TMRW Corp. 1998 - 2025 All rights reserved. Powered by DevQ