Televisionation: Evergent Founder and CEO, Vijay Sajja, on Streaming, CRM and Data
March 15, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Vijay Sajja, Founder and CEO of Evergent, a provider of customer relationship management tools for streaming media and entertainment companies (customers include BritBox, the BBC, DirecTV, WarnerMedia and others), which currently supports around 600 million end-users on its platform.
Sajja describes Evergent’s CRM capabilities (which include managing registration, authentication, transaction gateways and more), and how these capabilities also allow it to generate large amounts of data on customer behavior for its clients, which the latter can then use in order to guide their product and marketing strategies. He also explains how Evergent uses AI/Machine Learning to make sense of the data it gathers, tells us which new developments in the streaming space he is most excited about, and updates us on the company’s latest news, including new partnerships with Microsoft and AWS.