Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce
March 18, 2021
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista, the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is developing the SCALE necessary to replace a very large portion of the distributor license fees which are lost with direct-to-consumer streaming. Video Commerce is truly a game-changer!