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Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

March 18, 2021

Televisionation: Friday Fireside features Rick HoweThe iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s episode of The Friday Fireside features Claire McHughCEO of Axonista, the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is developing the SCALE necessary to replace a very large portion of the distributor license fees which are lost with direct-to-consumer streaming. Video Commerce is truly a game-changer!


TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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